What is WEB AR?
Why Do You Need to Consider WEB AR ?
WebAR (or web-based augmented reality) is a digital technology that allows you to easily share AR experiences right over the internet – no app required. As already mentioned, the overwhelming benefit to WebAR is the fact you don’t have to download an app directly to your device. With an app, the size, data allowance for download and device type etc can all prove a bar to getting people to use AR, but WebAR makes it more immediately accessible and doesn’t eat up people’s data through chunky downloads – in turn helping AR campaigns and experiences to be more relevant and useful.
What we Offer ?
We offer WebAR as an option to customers who would require only a basic image pointing + triggering a Video/ Animation / Sound without having to download an app. Skill-sets include working with Aframe.js, AR. js, Three.js, 8thwall , ZappAR.
Contact us with your requirements and to get cracking with the latest from WebAR !
Our Web AR Offering
Our web-based Augmented Reality technology allows for app-less AR experiences compatible with all iOS & Android AR supported devices worldwide. This gives customers a truly memorable experience and increases ROI and helps bring ideas to life.
Web AR Technology
Web AR tracking technology uses a smartphone camera to initiate and display Augmented Reality experiences in any iOS or Android mobile web browser. Our cloud-hosted content is edge-cached globally for rapid content delivery with minimal page load time
Engagement Analytics
Each Web AR experience can be tracked using an user engagement analytics dashboard which helps track views, users, average time-on-page, and call-to-action button engagement. Geolocation heat maps and user location reports are also available.
2D and 3D Content
2D Formats Supported Standard MP4 & Transparent Videos, Animated Motion Graphics
3D Formats Supported – Static and Animated Models, Photogrammetry, Matterport Room Scans
Call-To-Action Buttons
The Call to Action buttons can send pre-composed emails, initiate phone calls, navigate to webpages, send SMS messages, collect contact information and share social media posts.
Gamification
Users can interact with your brand in ways previously impossible with various interesting games all in a frictionless way.
Image Target Tracking
The Image tracking framework enables the augmentation of content onto flat or curved images, like business cards, billboards , product packaging, bottles and cans. Any graphic or photo can act as an AR marker and QR codes are not always required.
Location-Based Content
We can project unique content as per location and have dynamic content based on an advertisement’s location, or geo-fence content to encourage store visits. Guide users to where they need to go with Web AR navigation and use location-based AR to help consumers
Activation Methods
The most successful augmented reality campaigns provide clear instructions on how to access the augmented reality experience, and give users a choice of two or more activation methods.
QR Codes
Simply open your phone’s camera, and scan the QR code to access the AR webpage. We only use QR codes as a way to access the webpage – QR codes are not required for AR tracking
Shortlinks
We offer a short URL with every AR campaign, which should be placed alongside the QR code. This offers users an easy way to access the webpage, if they’d rather not scan a QR code.
Direct Links
Embed a direct link to the AR webpage within a social media post, email blast, or website. For best results, use multiple channels to spread awareness of the AR content.